As well as downloading fast and being intuitive to use, your website content needs to be easy to read and understand. Carefully thought out and well written copy is vital on your site because, in contrast to most print materials, websites are non-linear and each visitor may log on to a different page of the site.

Our range of information design and copy writing services include:

Writing copy from scratch

We will work with you to get a clear picture of who will visit the site, what information you want to give them and what actions you want them to take next. We can then write copy that will appeal to your target audience and provide them with clear instructions that get results. If what you've written doesn't read as it should, or if you're running out of time, then call us now.

Proof reading and editing existing copy

First impressions count. We've all seen signs, leaflets, business letters, newsletters, proposals (and even websites!) with small errors or typos. No matter how often you see it, it just isn't a good look. Don't let poor grammar in spelling, word order and punctuation get you off on the wrong track. Hand over your copy to us and we'll make sure it's word perfect and let you know any other ideas we have for improvements to headlines, sub-headings, layout and order. As well as correcting any errors, we'll also standardise the copy and ensure consistency of style.

Storyboarding and categorising information

While the printed page is as familiar and comfortable as a pair of old slippers, interactive media and the Internet provide readers with new challenges. For example, just by picking up a book or magazine you can instantly gauge how much information it contains, but you can never really know how much information is provided on a website until you've visited every page. Similarly, while a company brochure will probably have a beginning, middle and end, you cannot predict the order in which people will read your website. A large portion of the blame for the confusion and frustration experienced when using the Internet can be laid on poor information design. That's why we specialise in organising website content into sections and sub-sections for ease of use and understanding and planning a storyboard. Logically categorised information and a simple navigation system will provide your visitors with clear indications of how much, and what type of information, they can expect. We will ensure that while each section makes sense as a stand alone item, no information is repeated without good reason. We will work with you to categorise information and lay it out so that it is well balanced and meaningful.